Despite the popularity of online advertising and marketing, there are still many real estate brokers and sellers who are not decided to engage in these. Most brokers today are actively using the traditional media for their advertising efforts. Some of these people are naturally slow in adopting new technologies in the profession. They only require a bit of prodding. Click here to find Singapore Property Guru agents.
The National Association of Realtors (NAR) that as early as 2012, there has already been an increase of 90 percent in the total number of homebuyers who used the net to search for properties. The following are some of the best benefits that real estate companies gain when they list their properties online:
It is the primary source of information.
NAR has provided the number of homebuyers who use online means to inquire about properties. This trend is however not only taking place in the US but also in the UK and Australia. Most real estate agencies are trying to figure out how to integrate internet technology into the business instead of restructuring their current model.
Internet makes the process quicker.
A NAR study revealed that doing a search on the internet may reduce the time required to search for properties online. According to the same study, the top benefit that homebuyers provided as answer as to why they resort to online search is that they can search for properties without the assistance of a real estate agent. The technology allows homebuyers to compare properties and to narrow down their list of options. This cuts down the number of appointments and property viewing and also helps save time for the real estate agent and homebuyer.
You can dominate your particular area easily through online advertising.
Even if you are not a popular agent in your area, you can still dominate the area by using online listing. The traditional methods of promotion lead more to the promotion of the agent instead of the listings, which are important to increase sales.
Homeowners who search online are more informed.
The younger population today are about to buy their first homes in a few years. Studies revealed that online homebuyers are more knowledgeable of the homebuying procedure. This enables them to expect a more efficient homebuying procedure.
It’s easy for the companies to be visible on social media.
An online property company like PropertyGuru can easily set up accounts in Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It’s easy to promote the business through these sites to capture a specific audience.
You can click here to learn more: https://en.wikipedia.org/wiki/Real_estate.
